UB SIHTM Student Receives AFA Scholarship

In a brilliant display of excellence, Mr. James Collado from the School of International Hospitality and Tourism Management (SIHTM) was conferred with a scholarship from the Asia Festival Association (AFA).

The Chairman of the AFA, Dr. Kim Jung-hwan, was present to formally present the Certificate of Scholarship as well as the cash award at the University of Baguio alongside key members of the university management including the Director of the Linkages Office Ms. Melanie Rulla Saro, the dean of the SIHTM Ms. Jenelyn Magpatoc, and the school’s Program Chairs.

Mr. Callado is a student of the Bachelor of Science in International Tourism Management (BSITM) program of the SIHTM, which specializes in cultivating relevant skills in tourism planning, destination development, tourism entrepreneurship, and product development. His field of study is geared towards making him invaluable to the tourism and hospitality industry, which is integral for facilitating cultural exchange between countries and fostering global perspectives across different cultures and communities.

This marks the second instance of a UB student being awarded an AFA scholarship, signifying the organization’s continued support of the university’s goal of providing balanced quality education. It’s a testament to the strong partnership that has been established between both institutions, signifying a dedication to ensuring that UB students have access to the best learning opportunities available.

This scholarship serves as a significant milestone in the continued collaboration between the University of Baguio and AFA, solidifying their roles as strong partners in the global development of the tourism and hospitality industry. UB is proud to be an institutional member of AFA, enabling students and faculty to access international opportunities, gain exposure to global best practices, and participate in cultural exchange programs.

Through his partnership, the university aims to continue providing opportunities for students to broaden their horizons, cultivate cross-cultural understanding, and develop the necessary knowledge and skills to excel in the global industry.

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